Strategy. Clarity. Delivery
20+ years of expertise in Digital project direction and teams management to deliver excellency, in all size, shape or form US & European organizations: Web products builds, web and social media campaigns management, content strategy, video production, digital transformation, branding, you name it.
> LinkedIn
Passionate about Digital
01
MANAGEMENT
Clients & Process
Direction of complex Digital program & international project team leadership.
Account service, stakeholders management & business development
Change management & process implementation
02
DELIVERY
Project & Programs
Specialist in building & delivering brand digital experiences through, strategy & technology implementation for integrated large-scale advertising campaigns, platforming, social content strategy & performance
Video production & Social Media snack content
03
WHERE/WHAT
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20 + years of stellar track record in US, France & Belgium in full-service, web agencies, & consulting
Industries verticals:
travel, automotive, high-tech, retail, entertainment, pharma, banking, consumer goods & services
04
GOOD TO KNOW
Bilingual
French - English
Legally authorized to
work in the US & Europe
​
AI enthusiast &
prompt Engineering Certified
Sophie has an extended 20 years international experience in Digital advertising, strategy & technology implementation as a Senior hybrid Digital Account & Project Director in complex and large-scale advertising campaigns platforming, social content & performance, building digital brand experiences.
She has a great track record on delivering for US & European industries verticals such as travel, automotive, high-tech, entertainment, pharma, banking, retail, consumer goods & services, as well as European insitutional clients. Mainly in Belgium, France and the US, she operates with ease in multiple agencies and client’s environments, as a consultant, freelancer as well as a fulltime employee in building teams and hiring resources.
Her impeccable ethics and best practices implementation, as well as her personable attitude and problem-solving skills has made her a great asset in managing creative and technology projects. AI enthusiast, she's a team player who likes to create value among like-minded people.
The main accounts she was involved in include: Nissan-Infiniti, Thalys/Eurostar, The Redline Venice hotel, Geodis, Carrefour, Levi's, H&M, T-Mobile, FX Networks, Sony, Intel, Microsoft, RIM, Proximus, Google, Nestle, Nespresso, Heineken, BNP Paribasfortis, Oney, Offset Capital, Allergan, Novartis as well as European Institutions, for digital shops and larger full service agencies (Digitas/Publicis, Duke/Razorfish, TBWA/Chiat, EuroRSCG/Havas, ICF Next...) or consulting with direct clients and entrepreneurs.
Sophie has been working in Brussels, Paris, Los Angeles, San Diego and Salt Lake City and has relocated permanently in Brussels and available for a new consulting, contracting or employment opportunity.
For more details, references and awesome recommendations: www.linkedin.com/in/sophtrio/
Digital Project, Program, and Transformation Management
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Digital Project & Program Management
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Digital Transformation (strategy, execution, process)
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Product/Service Strategy (roadmap, MVP implementation)
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Agile & Hybrid Methods (Scrum, Kanban, Waterfall)
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Technical Integration (CMS, DAM, MarTech)
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Stakeholder Engagement & Client Relations
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Cross-Functional Team Leadership & Mentorship
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Timeline, Budget, Vendor Management
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Process, Change & Service Design Optimization
Digital Product Ownership & Delivery
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Platform Launches, Product Rollout
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User Experience Design (UI/UX, website branding)
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Feature Prioritization, Production Timeline Supervision
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Workshop Facilitation & Team Coordination
AI, Tech, and Tools
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Generative AI Integration, Prompting
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Digital Automation
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PM/Collaboration Tools (Jira, Trello, Asana, Miro, MS Project, Slack, Canva, HubSpot, Salesforce, Wix, Google Analytics, Meta, Datorama, etc.)
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Remote/Hybrid/On-site Operations
Content, Creative, and Campaign Leadership
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Branding
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Content Strategy, Editorial Planning, Guidelines
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Content Production (web, social, video, livestream)
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Social Media Strategy, Campaign Execution & Channel Management
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Multichannel Project Delivery (B2B, B2C, B2B2C)
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Creative Direction & Brand Storytelling
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Asset Quality, Messaging, Content Calendar
Business Operations & Account Management
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Account Farming, Growth & New Business Development
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Relationship Building (global environments)
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Client Services & Communication (bilingual, multicultural, international marketing partners)
Leadership, Training, and Coaching
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Team Growth, Leadership, Mentoring
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Workshop Facilitation
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Training and Upskilling (digital, creative, operations)
Digital Delivery Director ADDRETAIL, Brussels 2024-25
​​Digital Marketing & Content Strategy THE REDILINE VENICE HOTEL & OFFSET CAPITAL, Los Angeles, 2022-24
Digital Content Manager- Global GEODIS, Paris 2022-2023
Senior Digital Account Director 7th HOUSE, Paris 2021-2023
​Digital Campaign Manager ICF NEXT, Brussels 2021-2022
Digital Program Manager EMAKINA - Brussels 2019-2020
Digital Program Manager DIGITAS (PUBLICIS) - Brussels 2015-2019​
Consultant - Operation & Process optimization PEPPERCUBE & NONSTOPROD, Paris, 2021- 2023
Sr Digital Producer CODE & THEORY, New York City, 2021
Digital Executive Producer & Content Strategy UXMAGICIANS, San Francisco, 2021
Sr Digital Project Manager PUBLICIS SAPIENT, London, UK, 2021
Head of Digital HAVASWW, Brussels, Belgium, 2015
Sr. Project Manager 5ème GAUCHE, Paris, France, 2012-2014
Executive Producer Consultant BIG SMILE AGENCY, Brussels, Belgium, 2014
Head of Digital Experience Group SOCIAL LAB, (OGILVY) Brussels, Belgium, 2014
Sr. Consultant (Pitch) MAGNIFY 360, Los Angeles, CA, 2013
Sr. Project Manager BLITZ, Los Angeles, CA, 2012-13
Sr. Producer HAUS, Los Angeles, CA, 2012
Re-launch Consultant and Project Lead Archetype Solutions, San Francisco, CA, 2012
Co-founder & COO OVER’N DONE, Los Angeles, CA, 2011-2012
Sr. Producer RAPP (WPP), Los Angeles, CA, 2011
Sr. Producer ROSETTA - Level Studios (PUBLICIS), Los Angeles, CA, 2011
Sr. Project Manager ICONMOBILE (WPP), Los Angeles, CA, 2011
Sr. Project/Account Manager DIGITAS – DNA (LBi, PUBLICIS, SAPIENT), Paris, 2010
Sr. Project Manager RAZORFISH / DUKE (PUBLICIS), Paris, 2010
Project Lead CALIBER AGENCY, Los Angeles, CA, 2010
Producer DIRECT PARTNERS (OMNICOM), Los Angeles, CA, 2009
Sr. Account Manager THRESHOLD, Los Angeles, CA, 2008
Producer The TRUE Agency, Los Angeles, CA, 2007
Account Supervisor TBWA\CHIAT DAY\TEQUILA (OMNICOM), Los Angeles, CA, 2006
Interactive Account Executive GEARY Interactive, San Diego, CA, 2005
Interactive Project Manager HAVAS (EuroRSCG Interaction), Paris, 1999-2002